Course Content
Overview of Google Ads, how Google Ads works, and creating an Google Ads account for practice.
Understanding the Google Ads Auction Insights process and getting access to the Google Ads account
Google Ads campaign structure, objectives, and creating a campaign to know Google Ads interface and important metrics.
Strategizing keyword selection and optimizing ad spend for Google Ads.
Understanding keyword match types.
Bidding strategies of Google Ads.
Know all the Google Ads extensions.
How to write ad copies for Google Ads. (Headline & Description)
Introduce Google Tag Manager and set up conversion tracking in the basic module.
Conversion tracking with Enhanced Conversion.
Understanding Google Ads Audience, Targeting and Negative Keywords.
Setup a Google Search Ads with proper strategy along with Dynamic Search Ads and Calls Only Ads.
Google Display Ads and Google Youtube Ads.
Performance Max Campaign and Demand Gen Campaign.
Google Ads Remarketing with proper strategies.
Auditing and optimizing
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